Social Media influences Web Design

Nathanael Phillips, an active-duty Culinary Specialist in the Coast Guard. In his career, Nathanael was part of a team tasked with building a webpage for the Coast Guard, in this role he completed multiple surveys to assist in designing the site. Nathanael is an undergraduate student American Public University, majoring in business administration and currently studying web design.

If you are looking for a way to bring your web design to the next level, look no further than social media. Social media platforms have taken a simple design and continued to evolve with the ever-changing pace of the today's technology.

Web design would still be centuries behind in the world of technology without social media. Social media has consistently been ahead of the pace when it comes to collecting data on what users expect when they visit webpages.

Take for example, the minimalist idealism where everything is taken away and only the basics are made available to the user. Google was one of the first to introduce this with their search engine and then applied it to a more social aspect with Google Hangouts (Becker, 2009).

If you are building a business and want to create a webpage to promote your business or just looking to create a blog, you need to find that one thing that will make users keep coming back to your page.

That one thing that users will look for in a web design is familiarity.

That one thing that everyone is familiar with is social media platforms, whether its Facebook, X, Instagram, or LinkedIn. Creating a web design that can seamlessly interact with these platforms will make users more comfortable with your site and increase traffic.

The newest feature that social media platforms have been introducing is the ability for users to engage in 3D art (Design and Fonts, 2024). This option gives users the opportunity to engage and create something that is their own. If you have products that you are trying to promote, allowing the users to have customizable options will add a sense of belonging.

Social media has made their platforms user friendly, which in part is due to increasing the amount of user engagement and accessibility as the newer generation has continues to change the trends. Now everyone has access to social media platforms no matter where they are, at the tip of their fingers but the real question is can they access your page just as easily?

Becker, J. (2009, October 12). Google, minimalism, and 150 billion dollars. Becoming Minimalist. https://www.becomingminimalist.com/google-minimalism-and-150-billion-dollars/

Design and Fonts. (2024, March 24). Social Media’s influence on 3D art: A comprehensive analysis. https://www.designandfonts.com/social-medias-influence-on-3d-art-a-comprehensive-analysis/